Brand Manager - Group Marketing

This role is responsible for shaping and amplifying Investec's brand through a strong focus on Corporate Social Investment (CSI), sustainability, and education led impact. Working closely with the Marketing Manager, the role drives the integration of purpose into brand strategy ensuring that Investec's commitment to societal progress is embedded in how the brand is positioned, communicated, and experienced.

The successful candidate will lead the development of insight driven campaigns and initiatives that elevate Investec's education and sustainability efforts, translating impact into compelling brand narratives that resonate with clients, communities, and stakeholders. Acting as a strategic advisor across the organisation, the role connects business objectives with purpose led brand strategies to create meaningful, sustainable impact.

• In partnership with the Marketing Manager (TL), shape and execute brand strategies that position Investec as a purpose led organisation, with a strong emphasis on CSI, sustainability, and education initiatives.
• Embed education as core pillar of Investec's brand narrative, ensuring these initiatives are central to how the brand shows up.
• Ensure consistency and distinction of Investec's identity across all touchpoints, with a deliberate focus on communicating social impact and long term value creation.
• Lead research into societal trends, education and sustainability priorities, and stakeholder expectations to keep the brand relevant, responsible, and future fit.

• Working with relevant teams, lead the development and execution of integrated campaigns that elevate Investec's CSI and education initiatives, including storytelling, partnerships, and thought leadership.
• Translate programmes into compelling brand narratives that resonate with clients, communities, and employees.
• Partner with business units to align commercial messaging with purpose driven initiatives, ensuring a cohesive brand story across impact and business.
• Oversee brand representation at CSI activations and education programmes, ensuring authenticity, measurable impact, and strong brand alignment.
• Use data and insights to assess the effectiveness of impact led campaigns, refining approaches to strengthen engagement, credibility, and brand trust.

• Act as a strategic brand advisor to internal stakeholders, guiding how CSI, sustainability, and education initiatives are communicated and amplified.
• Build strong relationships with external partners, NGOs, education institutions, and agencies to enhance Investec's impact footprint and storytelling.
• Represent the brand function in leadership and CSI forums, providing input on how brand can support and scale social impact initiatives.

• Safeguard Investec's reputation by ensuring all CSI, sustainability, and education communications are credible, compliant, and aligned with best practice (avoiding 'greenwashing' or superficial positioning).
• Evolve brand guidelines to incorporate sustainability and impact storytelling, ensuring consistent and responsible communication across markets.

• Define and track metrics that go beyond traditional brand KPIs, incorporating measures of social impact, stakeholder perception, and community engagement.
• Translate CSI and education outcomes into clear, insight led narratives for leadership, demonstrating both societal value and brand equity impact.

• Foster a culture that connects brand, purpose, and performance, encouraging curiosity, accountability, and a deep understanding of Investec's role in society.

• Relevant degree with 6-8 years' experience in brand, marketing, or a related field, or equivalent experience.
• Proven experience in senior brand or marketing roles, with a strong track record in developing and executing integrated brand strategies.
• Demonstrated experience in CSI, sustainability, ESG, or education focused initiatives, with the ability to translate purpose led impact into credible and compelling brand narratives.
• Strategic thinker with the influence to shape brand direction and senior decision making in line with long term business objectives; recognised by senior stakeholders as a trusted advisor, not just a marketing lead.
• Strong team player who actively contributes to a collaborative environment, supports shared goals, and builds positive, productive working relationships across teams and functions.
• Strong storytelling ability, with a clear and compelling communication style.
• High level of emotional intelligence, with the ability to build trust and credibility across diverse stakeholders.
• Commercial impact by demonstrating ROI tied to measurable business outcomes and defined brand budgets.
• Excellence in developing and executing creative integrated campaigns seamlessly with strong engagement.
• Investec's reputation is safeguarded, with compliance and governance embedded in all brand activity.
• Data and insight driven decisions to guide brand strategy and shape business priorities, not just report results.
• Agencies and external partners deliver high quality work under your leadership.
• Upholds compliance, reputation management and brand standards, protecting Investec's reputation.