B2B Lead Generation Specialist

TheLead Generation Specialist is responsible for proactively engagingpotential customers to generate qualified leads for the business.Operating within a call centre environment, this role focuses onoutbound calling, basic needs analysis, and accurate capture ofprospective information to support sales and business developmentteams.

• Conductoutbound calls to prospective customers using provideddatabases and dialler systems.
• Introducethe company, its products or services, and the purpose ofthe call in a clear and professional manner.
• Identifyand qualify potential leads based on defined criteria (e.g.Interest, eligibility, need).
• Captureaccurate customer and lead information on CRM or leadmanagement systems.
• Bookcallbacks, appointments, or referrals for senior sales oradvisory teams where required.
• Meetor exceed daily and monthly activity and lead generationtargets (calls, contacts, qualified leads).
• Complywith all scripts, processes, quality standards, andregulatory requirements.
• Maintaina high level of professionalism, energy, and resilience in ahigh-volume-called environment.
• Participatein coaching, training, and quality assurance sessions toimprove performance continuously.

• Minimum1 year' proven experience in Lead Generation within a B2Bsetting/campaign
• CallCentre environment sales experience in a UK Campaign isadvantageous
• Abilityto work in UK hours

• Proactiveand self-motivated
• Energeticand target-driven
• Professionaland customer-orientated
• Adaptableto changing business needs
• Strongwork ethic and accountability
• Performance-basedIncentives
• Careerprogression and promotion opportunities
• GroupLife Plan (Life Cover, Disability Benefit and Dread Diseaseand Funeral Cover)