Assistant Manager - Ad Operations, Digital Business

Requisition ID3406-Posted -Digital (0008)-Gurugram (1001)

Position: Assistant Manager - Ad Operations, Digital Business

Purpose: The Ad Operations personnel will be responsible to manage, execute, and optimize digital advertising campaigns across multiple platforms. The role involves close coordination with sales and analytics teams to ensure smooth campaign delivery, performance optimization, and revenue growth, and will be based in the regional Gurgaon office. Theideal candidate will be focused on sales enablement, have an eye for detail, and will have had someexperience of being part of a technically skilled team that has delivered successful results in asolutions-first environment.

Education: Graduate Degree or B-Tech Preferred / MBA (Preferred)

Experience: 4+ years' experience in Digital background.

Position Interlinkages:

• Within the organization
• Ad operations
• Finance team

Location: Gurugram

Reporting Relationship: Manager - Ad Operations, Digital Business

Business/Channel/Function: Digital

Key Responsibilities:

• Strong knowledge of ad servers (e.g., Google Ad Manager, Sizmek, Campaign Manager 360).
• Excellent troubleshooting, analytical, and problem-solving skills.
• Ensure campaigns deliver as per booked impressions, clicks, or conversions.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• Ensure accurate implementation of creatives, targeting, budgets, and tracking pixels.
• Manage end-to-end campaign execution from brief to closure.
• Monitor pacing, performance, and inventory utilization.
• Communicate campaign status, risks, and escalations proactively.
• Share insights and recommendations with internal stakeholders.
• Behavioural
• Strong Analytical Skills
• Should be able to multitask
• Should have tactical approach
• Technical
• Google Ad Manager
• Excel and PowerPoint
• Google Analytics
• Sales Force or similar tool

Other Personal Characteristics:

• Should be well networked and connected.
• A proven record of achieving business and individual goals
• Concise yet inspiring communicator.
• Understanding of data and analytics
• Excellent communication skills and interpersonal skills
• Highly Motivated
• Strong executor who is proactive and anticipates evolving business needs

Sony Pictures Networks is home to some of India's leading entertainment channels such asSET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few!

Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse.

Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media.

But our quest to Go Beyond doesn't end there. Neither does our search to find people who can take us there.

We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work.

- Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years

- Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India

- Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices.

The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!

3. Relevant understanding of the industry & business

6. Takes Initiative/ Energizes others with his/her passion

7. Proactively seeks newer and better ways of operating

8. Displays " Can Do" energy/ Is resourceful and persistent in overcoming obstacles

9. Demonstrates accountability and is decisive in taking prudent risks/ Stretches to take risks that he/she believes in

10. Takes responsibility for failures and learns from them/Suggests improvements

11. Is comfortable taking hard calls and making decisions for own area

12. Empowers the team and supports new ideas and data

13. Requires minimal supervision and direction

14. Is a strong team player, owns & celebrates success of the team or a team member

15. Strives for excellence as an individual and as a team member

17. Anticipates & proactively drives change

18. Challenges status quo & pushes persistently for change, simplification & speed

19. Is respected & inspires respect

20. Is a willing listener/Frequently leverages others ideas to improve own work area

21. Operates with unyielding Integrity

22. Collaborates with others in an open and transparent manner

23. Does not hesitate to give timely and honest feedback