Airbus - Marketing Manager

Job Description: Are you ready to shape the future of our Airbus Defence (AD) presence in the APAC region? We are looking for a strategic Marketing Manager to act as the regional "anchor," aligning our European marketing teams with local business objectives to drive long-term growth and deeper customer intimacy. In this role, you are the architect for our regional market positioning. You will define how we show up in APAC at trade-shows and events, ensuring our portfolio resonates with local stakeholders while contributing directly to pipeline health. Strategic Planning: Develop and implement an integrated regional marketing plan that mirrors our business objectives. You'll work hand-in-hand with principal stakeholders to ensure our campaigns are both ambitious and achievable. Portfolio Storytelling: Create and deliver compelling non-product-specific initiatives. From digital marketing to showcasing site capabilities and future portfolio views, you will define how the market perceives our brand. "Over the Horizon" Marketing: Drive long-term customer engagement by analyzing country-specific business trends. You'll develop initiatives that influence the lead pipeline years into the future. Key Account Partnership: Act as the primary Marketing interface for our Key Account Managers (KAMs). You'll ensure they have the tools, materials, and portfolio insights they need to win. Marketing Tools : You master the definition and deployment of Marketing tools for the region and beyond Events & Presence: Own the regional stage. You will implement sponsorships, lead regional conferences, and ensure APAC's voice is heard during major corporate events in close alignment with Airbus stakeholders Voice of the Customer: Guide the APAC team through the Customer Feedback process. You'll analyze insights, coordinate high-priority follow-ups with KAMs, and turn raw feedback into actionable marketing strategies. Job Requirements: Bachelor's Degree in Business, Aerospace Engineering, Engineering or related At least 5 years of professional experience in a similar marketing role or related Past experience in military and/ or defence preferred Experience in leading and coordinating marketing and supporting campaigns and business growth. Experience in ensuring that the market segment specific requirements are met Experience in closely working with the campaign, sales teams and on the other side with the product and portfolio. Experience of the all the 4Ps of marketing. Strong experience in developing and deploying marketing tools and applications. Confident in working with high-level of customers and top management in providing a solid marketing view relating to the specific activities. Ensuring that the implementation of marketing activities meets the set targets Possesses both a strategic view and hands-on approach e.g. produce content. This job requires an awareness of any potential compliance risks and a commitment to act with integrity, as the foundation for the Company's success, reputation and sustainable growth. Company: Airbus Singapore Private Limited Employment Type: Permanent - Experience Level: Professional Job Family: Sales, Marketing & Commercial Contracts By submitting your CV or application you are consenting to Airbus using and storing information about you for monitoring purposes relating to your application or future employment. This information will only be used by Airbus. Airbus is committed to achieving workforce diversity and creating an inclusive working environment. We welcome all applications irrespective of social and cultural background, age, gender, disability, sexual orientation or religious belief. Airbus is, and always has been, committed to equal opportunities for all. As such, we will never ask for any type of monetary exchange in the frame of a recruitment process. Any impersonation of Airbus to do so should be reported to . At Airbus, we support you to work, connect and collaborate more easily and flexibly. Wherever possible, we foster flexible working arrangements to stimulate innovative thinking.