Senior Specialist: Digital Community

Empowering Africa's tomorrow, together one story at a time. With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group. Job Summary The role leads the strategy, creation, and optimisation of digital communities and content platforms, including the business insights Hub and the pilot CEO Digital Hub. The incumbent will be responsible for building and nurturing a pan-African network of the organisation's decision-makers through secure, AI-powered platforms that deliver personalised thought leadership, strategic dialogue, and peer-to-peer engagement. It defines and implements a global community strategy that aligns with the organisations brand and business objectives, ensuring seamless experiences across all owned digital channels. By curating high-value content, facilitating sector-specific forums, and enabling co-creation spaces, the incumbent drives client advocacy, deepens engagement, and surfaces insights that inform product, marketing, and business decisions. This high-impact role requires a digitally fluent, client-centric strategist with a passion for innovation, storytelling, and C-Suite community building at scale. Job Description Role Strategic Leadership Develop and execute a global community strategy aligned with business and brand priorities. Translate strategic objectives into clear delivery plans, content calendars, and platform roadmaps. Use analytics, sentiment data, and stakeholder feedback to continually refine engagement approaches. Client & Community Engagement Curate insight driven, sector relevant content tailored to senior leaders. Facilitate peer to peer dialogue, collaboration, and advocacy within the community. Drive personalisation and AI enabled experiences to deepen participation. Innovation & Digital Enablement Pilot new content formats and engagement models that elevate C Suite participation. Champion digital adoption and continuously improve platform functionality using analytics and user insights. Identify opportunities for automation, innovation, and new engagement technologies. Operational Excellence Ensure seamless execution of community programmes, forums, and digital initiatives. Maintain governance frameworks, content standards, and compliance with GDPR, POPIA, CCPA and internal policies. Optimise processes and ensure delivery against KPIs and scorecards. Stakeholder Partnership Build strong relationships with Product, Coverage, Marketing, Brand, and external partners. Work closely with moderators, ambassadors, and executives to ensure alignment and buy in. Qualifications & Experience Bachelor's Degree or Advanced Diploma in Marketing, Communications, Digital Media, or related field (NQF 7). Postgraduate qualification (MBA/Masters) is an advantage. 5-12 years' experience in digital community management, content strategy, or social engagement - ideally in financial services, fintech, SaaS, or B2B sectors. At least 3 years in a people leadership role . Proven success in building and scaling online communities for executive audiences. Experience with CRM, marketing automation, analytics platforms, and digital engagement tools. Exposure to process optimisation, customer centricity, and data driven decision making. Core Competencies Strategic Thinking & Business Acumen Content & Editorial Excellence Innovation & Agility Engagement & Advocacy Leadership & Collaboration Data Analysis & Insight Generation Governance, Risk & Compliance Digital Platform Fluency Education Bachelor s Degrees and Advanced Diplomas: Marketing, Master's Degree: Marketing, Postgraduate Degrees and Professional Qualifications: Marketing Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank. Absa Bank Limited reserves the right not to make an appointment to the post as advertised