Retail Assistant Store Manager
Job Description
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability.We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
This role supports the Store Manager in leading the team to achieve and exceed sales targets, KPIs, and profitability goals helping position PUMA as the Fastest Sports Brand in the world.
If you are passionate about retail leadership, customer experience, operational excellence, and developing high-performing teams, this opportunity is for you.
Responsibilities include, but are not limited to:
Achieve or exceed sales, KPIs & profitability targets
Analyse store performance (CR, UPT, ATV) and lead action plans
Manage payroll & scheduling to balance profitability and service excellence
Sales Floor Leadership
Spend 90% of your time on the sales floor
Lead by example through active selling & coaching
Drive productivity through performance conversations & recognition
Team Development
Support recruitment & prevent staffing shortages
Train, develop & manage high-performing team members
Support performance appraisals with daily observation & feedback
Operations & Compliance
Oversee inventory, shrinkage & physical counts
Ensure POS accuracy & compliance with Retail policies
Maintain a safe, compliant working environment
Step in as Store Manager when required
- Diploma in Retail Business Management or related qualification
- Minimum 3 years' retail experience, including at least 2 years in a leadership role
- Proven leadership experience at Assistant Manager level (or similar) within a high-volume retail environment (apparel/footwear advantageous)
- Strong commercial acumen with proven KPI and payroll management capability
- Strong operational expertise, including inventory and stock management
- Proven ability to recruit, develop, and retain high-performing teams
- Hands-on leadership style with strong shop-floor presence
- Ability to analyse complex challenges and implement practical solutions
- Confident communicator able to engage teams and present to groups
- Strong organisational and time management skills
- Proficient in MS Office, Outlook, and Internet applications
- Flexible and willing to work weekends and retail trading hours
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
Enjoy the sun, lifestyle and outdoor sports together with PUMA South Africa!
Remember: We are stronger together. With our shared momentum we all make PUMA the best place to be.