Performance Media Buyer (Meta)

Application Deadline: 27 February 2026

Department: Marketing

Employment Type: Full Time

Location: South Africa

Compensation: R55,000 - R60,000 / month

This is not a "run the ads" role. This is a profit seat.

We're hiring a Meta buyer who cares about business results, not platform metrics.

You'll be running campaigns through GrowJoy, a UK-based agency, promoting financial newsletters and high-value offers in an expanding market.

This is a founder-led business.

Decisions are made quickly. Performance matters. Good judgment is respected.

If you have the chops - it'll get noticed (and rewarded).

We already have a South African team member placed successfully into the business.

The environment is calm, capable, and structured; it's not a faceless corporation where you go in and tick boxes.

Is it easy? No.

Is it a platform to build a world-class portfolio of work with global companies? Yes.

In short, this is a role to take your career from "solid" to "stratospheric".

Why?

• Super focused niche
• Very high-profile and in-demand sector
• Founder that knows this s t inside and out - you'll learn so much

You'll manage Meta spend at meaningful levels (circa $10k/day).

But more importantly:

You'll be trusted to interpret performance and guide decisions based on profit.

Campaign structure, budget allocation, scaling, creative refresh timing - your judgment matters here.

You'll be responsible for:

Campaign ownership

• Manage and optimise Meta campaigns at scale ( $10k/day spend levels) for direct-response and lead-generation clients in finance and high-ticket niches.
• Build clean, logical campaign structures - durable naming, audience segmentation, testing frameworks, and pacing control.
• Balance automation with manual control; Meta is the tool, not the decision-maker.

Profitability and measurement

• Optimise for profit, not platform metrics - track ROI via manual UTM-based revenue reporting, understanding how leads perform after acquisition.
• Collaborate with the team to link Meta's cost-per-subscriber data to backend CRM revenue data, using these insights to guide budget reallocation and testing.
• Identify ads or audiences that produce profitable subscribers, even when topline metrics (e.g. CTR/CPL) differ.

Creative and communication

• Work closely with the creative team to test angles, hooks, and offers.
• Analyse creative engagement metrics (hook rate, view-through, drop-off) and suggest concrete changes - "swap first 3 seconds," "tighten CTA," "rotate this image."
• Communicate clearly: summarise what's working, what's failing, and what you're testing next. Expect to present reasoning, not just numbers.

Decision-making and judgement

• Actively interpret campaign behaviour - know when to double down, when to cut, when to push creative refreshes, and when to challenge assumptions.
• Think beyond the dashboard: weigh trade-offs between cheaper leads and higher-quality subscribers.
• Bring actionable insights, not just reports - demonstrate curiosity and accountability for business results.

Must have:

• 4+ years hands on Performance media buying (Meta) experience in a direct-response/performance environment, including exposure to high-spend accounts ( $50k+/month)
• Has owned the performance of lead generation campaigns and been accountable for results (not just setup or reporting)
• Comfortable independently making optimisation and budget decisions (scaling, reducing, or restructuring spend)
• Understands how ads connect to funnel performance (leads conversions revenue)
• Able to evaluate lead quality and optimise beyond platform metrics (CPL/CTR/CPM)
• Has used performance data outside Ads Manager (e.g., sales feedback, conversion performance, or funnel results) to adjust campaigns
• Able to interpret performance data and clearly explain reasoning and next steps to non-technical stakeholders
• Proactive, organised, and takes ownership of outcomes

Nice to have:

• Experience in finance, investing, or high-ticket course verticals
• Familiarity with UTM tracking, CRM integrations, and manual ROI measurement
• Understanding of creative strategy (hooks, offers, storytelling)

Remote-First, Flexible Work Model

Shared Office Space in Cape Town

Global Visibility

Your Own South African Talent Partner

Social and Training Events

Full-time South African Employment Contract

HR, Payroll & Taxes are taken care of!

Please be sure to read our Ts & Cs before submitting your application.