Media Buyer (Paid Advertising Specialist) - South Africa

Freelance Remote (UK Hours Required)
Salary: Benchmarked by experience and location
Working Hours: Full-time, 40 hours per week (UK time zone)
Location: Open globally (this role is not open to candidates currently based in the UK)

The Marisa Peer Organisation is a globally recognised leader in personal development and therapist training. Through our digital programmes and performance-driven marketing, we reach millions of people worldwide with tools that support confidence, emotional wellbeing, and lasting change.

Behind the scenes, our marketing team blends creativity with data to scale impact responsibly. If you enjoy building and optimising profitable ad campaigns-and want your work to contribute to meaningful transformation-this role offers both challenge and purpose at scale.

We are looking for a Media Buyer (Paid Advertising Specialist) to work closely with our CMO to create, launch, and optimise profitable paid campaigns across Meta, Google, and other platforms.

This is a hands-on role for someone who loves testing creative, scaling winning campaigns, and using data to drive continual improvement across the funnel.

• Campaign Strategy & Execution - Plan, build, and optimise paid campaigns across Meta and Google
• Manage budgets, campaign structures, bidding strategies, and objectives
• Set up and manage tracking pixels, conversion events, and UTM parameters
• Creative & Copy Performance - Create static ad creatives and develop briefs/hooks for video creative
• Write high-converting ad copy across multiple funnel stages
• Run structured A/B tests across creative, copy, audiences, and offers
• Optimisation & Reporting - Analyse performance and provide clear, actionable insights
• Use AI tools to support ad creation, testing, and reporting workflows
• Continuously improve CPL, CPA, ROAS, and lead quality
• Collaboration & Growth - Collaborate with design, marketing, and funnel teams
• Stay current with platform updates, policies, and paid media best practices

• Proven experience running and optimising Meta Ads and Google Ads
• Strong understanding of audience targeting and funnel strategy
• Strong copywriting skills for performance advertising
• Comfortable analysing data and turning insights into action
• Experience using design tools (Canva, Figma, Photoshop, or similar)
• Experience using AI tools within creative and performance workflows
• Detail-oriented, organised, and proactive
• Able to work independently with minimal supervision

• Experience with TikTok Ads, LinkedIn Ads, or YouTube Ads
• Familiarity with GoHighLevel, HubSpot, or similar CRM/automation tools
• Experience with GA4, conversion APIs, and advanced tracking setups
• Experience with AI-driven ad creation workflows

• Work on campaigns seen by millions worldwide
• Collaborate closely with a senior CMO in a high-performing marketing team
• Fully remote role with clear UK working-hour alignment
• Access to modern tools and AI-powered workflows
• Competitive compensation benchmarked by location and experience
• Be part of a purpose-driven organisation creating meaningful impact at scale