Measurement & Performance Analyst (Retail Media)

Measurement & Performance Analyst (Retail Media) (Western Cape) - 2026/04/23 - Reference Number PEP-2546

To turn data into commercial impact. Shape the future of Retail Media. We're looking for a Measurement & Performance Analyst to own how we measure, optimise, and prove the value of our Retail Media offering. This is not a reporting role. It's a commercial analytics role at the heart of decision-making, working across suppliers, marketing, ecommerce, and executive stakeholders to answer:

• What should we sell, and to whom?
• Is it working right now?
• Did it deliver real impact and what should we do next?

Pre-Campaign (Insight & Planning)

• Turn supplier objectives into clear, measurable campaign strategies
• Build insight packs using customer, product, and historical performance data
• Recommend audiences, placements, and success metrics
• Track campaign performance in real time
• Identify risks, pacing issues, and data anomalies early
• Guide stakeholders with clear, actionable recommendations

Post-Campaign (Measurement & Storytelling)

• Deliver credible, executive-ready performance insights
• Go beyond reporting, explain why performance happened
• Translate results into future strategy and optimisation opportunities

Experimentation & Measurement Excellence

• Drive incrementality and test-and-control frameworks
• Ensure data quality, governance, and measurement consistency
• Shape how Retail Media performance is defined and trusted

Systems & Integration

• Support the implementation and enhancement of Retail Media platforms and measurement systems
• Partner with data engineering and tech teams to integrate data sources, automate reporting, and improve data flows
• Help define measurement logic, data structures, and tracking frameworks within new and existing systems
• Contribute to building a scalable, future-fit measurement ecosystem

• Business degree with Analytical/Commercial subjects (e.g.Computer Sc., Maths, Eng.)
• 5+ years in analytics, performance measurement, or data-driven roles
• Retail, ecommerce, or media network experience
• Experience working with campaign, media, or commercial performance data
• Ability to turn data into clear recommendations and business actions
• Confidence engaging with senior stakeholders and external partners
• A mindset that challenges assumptions and seeks better answers

• Advanced SQL (BigQuery preferred)
• Strong data visualisation and dashboarding capability
• Solid understanding of:
  • Media and performance KPIs
  • Incrementality and experimentation (test & control)
  • Campaign pacing and delivery mechanics
  • Awareness of data governance, privacy, and audit principles

• Strong analytical judgement, especially in ambiguous situations
• Structured thinker with clear, effective communication
• Confident and credible when influencing stakeholders
• Curious and creative, with a problem-solving mindset
• Able to work independently while also collaborating in a team
• Takes ownership and accountability for outcomes
• Comfortable mentoring and sharing knowledge
• Approachable, supportive, and easy to work with