Head of Marketing (Mobile)

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Head of Marketing (Mobile) in South Africa.

This role offers an exciting opportunity to lead large-scale mobile marketing initiatives for globally used digital products. You will be responsible for driving user acquisition and revenue growth through data-driven strategies and high-impact campaigns across key performance channels. Working in a fast-paced and highly collaborative environment, you will partner with cross-functional teams across product, analytics, design, and engineering to continuously improve growth outcomes. The position requires both strategic vision and operational leadership, with a strong focus on mobile performance marketing. You will lead and mentor a talented marketing team while optimizing acquisition strategies across international markets. If you thrive in growth-focused environments and enjoy scaling mobile products globally, this role offers a meaningful challenge and significant impact.

• Develop and execute a comprehensive mobile marketing strategy aimed at achieving significant growth in user acquisition and revenue.
• Lead performance marketing initiatives across major channels including paid media, mobile ad networks, and partner platforms.
• Collaborate closely with product, analytics, engineering, and design teams to enhance user experience and optimize product growth.
• Manage and scale a team of marketing specialists, fostering both operational excellence and creative innovation.
• Oversee large-scale marketing budgets and ensure efficient allocation across core and emerging markets.
• Drive expansion into new markets while strengthening performance in established regions.
• Monitor campaign performance and continuously optimize strategies using advanced marketing analytics and data insights.

The ideal candidate brings strong leadership experience in mobile performance marketing and a proven track record of scaling digital products globally. Candidates should meet the following criteria:

• Proven experience in a senior mobile marketing or growth leadership role.
• Demonstrated ownership and management of monthly marketing budgets exceeding $1M.
• Strong expertise in mobile performance marketing channels such as Google, Facebook, TikTok, and CPA networks.
• Experience working with major in-app advertising partners and mobile marketing platforms.
• Data-driven mindset with deep understanding of key performance metrics such as LTV, CPA, and EROI.
• Hands on experience with analytics and attribution tools such as AppsFlyer, Firebase, App Annie, or similar platforms.
• Proven ability to manage marketing strategies across multiple apps or digital products simultaneously.
• Excellent communication skills with professional proficiency in English (additional languages are a plus).
• Experience with Web2App acquisition strategies is considered an advantage.
• Strong leadership, strategic thinking, and cross-functional collaboration skills.

This role offers a flexible remote environment and a comprehensive benefits package designed to support professional growth and personal wellbeing:

• Fully remote, full-time position.
• 28 days of paid annual vacation.
• 7 additional wellness days per year for personal time and recovery.
• Referral bonuses of up to $5,000 for successful candidate recommendations.
• 50% reimbursement for professional training, conferences, and industry events.
• Corporate discounts for English language learning programs.
• Health benefits including reimbursement of up to $1,000 annually for medical insurance or healthcare expenses for employees and eligible family members.
• Home office or workspace support, including reimbursement of up to $1,000 every three years for workplace equipment or coworking expenses.
• Access to an internal gamified recognition system where employees can receive peer bonuses and redeem rewards such as merchandise, experiences, or wellness activities.