Head: Demand Generation and Growth Marketing

Empowering Africa's tomorrow, together one story at a time. With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group. Job Summary We are seeking a Head of Demand Generation/ Growth Marketing (Marcom) - a visionary leader who can convert brand equity into measurable business impact. This executive role is responsible for owning and driving the continent wide enterprise demand generation strategy, architecting integrated marketing programmes that accelerate pipeline, deepen client engagement, and drive sustainable revenue growth across key markets. You will lead high impact, multi channel initiatives including Account-Based Marketing (ABM), performance media, deal and product content, marketing automation, and digital engagement - influencing how Africa's most influential investors and corporates experience our brand. Job Description Strategic Growth & Demand Generation Develop and lead a continent-wide demand generation strategy driving pipeline and revenue. Design integrated end to end campaigns informed by data, analytics, and market insight. Partner closely with Product, Sales, Coverage, and Digital teams to enable business growth. Translate brand equity into commercial outcomes through innovative marketing execution. Customer-Centric Impact Embed customer voice at every stage of the journey. Deliver targeted, relevant content across the right channels at the right moments. Use insights to influence experience design, capability investment, and marketing innovation. Digital, Data & Performance Drive digital adoption across marketing systems and workflows. Leverage data, analytics, and MarTech to optimise campaigns and personalise engagement. Unlock data monetisation opportunities that contribute to broader commercial outcomes. Leadership & People Development Lead, inspire, and grow a high performing team of marketing specialists. Build capability across ABM, digital, content, and performance analytics. Champion a culture of innovation, collaboration, agility, and continuous improvement. Governance & Operational Excellence Ensure marketing excellence with strong processes, controls, and compliance. Manage budgets, vendors, and risk with discipline and transparency. Drive operational efficiency through streamlined workflows and data-led decision making. Qualifications and Experience 12-15 years' experience in enterprise B2B marketing, demand generation, or growth roles. 5+ years' leadership experience in a large, complex organisation. Proven success in financial services, fintech, or high-value B2B markets. Deep expertise in: + Account-Based Marketing (ABM) + Performance & pipeline analytics + Integrated multi channel marketing + Digital marketing and MarTech platforms (Salesforce, Marketo, analytics tools) Strong commercial acumen, creativity, and strategic leadership. Bachelor's degree (required); Postgraduate/MBA advantageous. Certifications in digital marketing, performance analytics, or ABM beneficial. Leadership Competencies Strategic thinking & business acumen Influence & executive communication Creativity, innovation, and adaptability Collaboration in matrixed environments Results driven leadership Education Bachelor's Degree: Marketing, Master's Degree: Marketing, Postgraduate Degrees and Professional Qualifications: Digital Marketing and Emerging Technology Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank. Absa Bank Limited reserves the right not to make an appointment to the post as advertised