DIGITAL MARKETING MANAGER - PERFORMANCE & OPERATIONS
Job Description
- Date Posted: February 18, 2026
- Period: Full Time
- Minimum Experience in industry required: 3 Years
- Applications Close Date: 06/03/2026
Position Details
- Job Title: Digital Marketing Manager - Performance & Operations
- Reports To: Executive Head of Group Marketing
- Location: Group Head Office, Edenvale, Gauteng
- Direct Reports: None (cross-functional coordination role)
Job Summary
The Digital Marketing Manager - Performance & Operations is responsible for planning, executing, analysing, and optimising all digital marketing activity across the Group's retail dealership network and brands.
This role combines performance marketing ownership with marketing workflow coordination, ensuring that all campaigns are data-driven, measurable, and efficiently executed across internal teams, agencies, and OEM partners.
The primary objective of the role is to transform marketing into a revenue-driven function by improving lead quality, increasing conversion rates, and maximising return on marketing investment through continuous optimisation and data analysis. As the internal marketing function evolves, this role will increasingly serve as the central marketing operations and coordination function.
Key Responsibilities
Performance Marketing & Campaign Optimisation- Plan, launch, manage, and optimise paid digital campaigns across platforms (Google, Meta, programmatic, etc.)
- Allocate budgets strategically based on performance, inventory priorities, and sales targets
- Continuously optimise campaigns to improve cost per lead, conversion rates, and ROI
- Conduct A/B testing across ads, audiences, and landing pages
- Adjust campaigns dynamically using live performance data
- Creating quarterly marketing plans for management sign off
- Analyse leads across platforms, CRM systems, and dealer data
- Track lead to sale conversion by source, brand, region, and campaign
- Identify high quality vs low quality lead sources and optimise spend accordingly
- Work closely with sales teams to gather feedback on lead quality
- Improve funnel performance from click lead appointment sale
- Ensure accurate tracking and tagging across all digital campaigns
- Implement and maintain attribution models
- Monitor campaign performance daily
- Produce weekly and monthly performance reports
- Build dashboards showing real time performance insights
- Identify underperforming channels early and recommend corrective action
- Manage digital agency relationships and performance standards
- Review media strategies and optimisation approaches
- Ensure agency recommendations are data driven and commercially aligned
- Ensure campaigns launch correctly, track accurately, and deliver measurable results
- Act as the central intake point for marketing briefs from internal stakeholders
- Translate business objectives into structured briefs for creative and media teams
- Route projects to the appropriate internal or external resources
- Prioritise work based on urgency, impact, and commercial value
- Coordinate timelines to ensure campaigns launch on schedule
- Maintain visibility across all active campaigns
- Identify workflow bottlenecks and implement process improvements
Future Scope
As the internal team expands, this role will increasingly own marketing workflow management, functioning as the operational link between strategy, data, and execution.
Strategic Optimisation & Growth- Align marketing spend with OEM and vehicle stock priorities and sales targets
- Ensure that OEM Marketing support is maximised to the benefit of the business
- Recommend budget reallocations to top performing campaigns
- Identify new platforms, tools, or channels to improve performance
- Provide insights to management based on marketing data trends
Key Performance Indicators (KPIs)
Performance Impact- Development of full sales funnel conversion metrics specific to marketing leads
- Cost per Lead (CPL) improvement
- Return on Ad Spend (ROAS) or GP ROAS
- Lead to Sale Conversion Rate
- Marketing Attributed Revenue Growth
- Time to optimise underperforming campaigns
- % of spend allocated to top performing channels
- Reduction in wasted ad spend
- Qualified lead rate
- Sales team feedback on lead qualityConversion performance by channel vs benchmark
- Brief to launch turnaround time
- % of campaigns delivered on schedule
- Stakeholder satisfaction score
- Brief completeness score
Knowledge, Experience and Skills
- Strong experience in performance-driven digital marketing.
- Highly analytical, data-driven, and commercially minded.
- Proven ability to optimise marketing spend for revenue impact.
- Strong coordination and stakeholder management skills.
- Ability to balance strategic thinking with hands on execution.
- Experience working with agencies and OEM marketing environments will be advantageous.
Must possess the following technical and platform requirements:
- Paid media platform experience (Google Ads, Meta Ads, etc.)
- Analytics platforms (GA4 or equivalent)
- Tagging and tracking tools (Tag Manager or similar)
- CRM and lead tracking systems
- Reporting/dashboard tools (Looker Studio, Power BI, etc.)
Qualifications
- Matric (Grade 12) essential.
- Relevant tertiary qualification in Marketing, Digital Marketing, Business, or Data Analytics will be advantageous.
Package
A market-related remuneration package will be offered, based on experience and skills.
Please send your CV and relevant qualifications to the HR Department at . Applications close on the 6 March 2026.
Don't see a position that fits yourskills? We'd still love to hear from you!We are always on the lookout for talented and passionate individuals to join our team. If you don't find a current opening that matches your expertise, please feel free to submit your CV below. We'll keep your information on file and reach out if a suitable opportunity arises.