Customer Marketing Analyst

# Job - Customer Marketing AnalystJohannesburg,South AfricaFull timeJR Job Description Job Title: Customer Marketing Analyst About the Function Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential. About the Role The Innovation Commercialisation Analyst supports the Innovation Commercialisation Manager by delivering data-driven insights, commercial analysis, and strategic modelling. The role transforms raw data into meaningful commercial intelligence, evaluates opportunities across the innovation pipeline, and supports effective decision making from early stage exploration through to launch and scale. Role Responsibilities Commercial & Strategic Analysis Analyse market, customer, finance, and operational data to inform innovation and commercialisation decisions. Develop and validate commercial assumptions, scenarios, and business cases for new and existing innovation initiatives. Support opportunity sizing based on various data points and modeling Contribute to strategic thinking around go to market plans and scaling pathways. Data & Insights Collect, structure, and interpret data from diverse internal and external sources. Build and maintain analytical models, dashboards, and performance reports. Identify trends, risks, and opportunities, translating complex information into clear, actionable insights. Ensure data quality, consistency, and reliability across all reporting. Innovation Support Partner with Marketing, Finance, Technology, Legal, and other functions to support innovation workstreams. Assist with the evaluation of pilots, proofs of concept, and post launch performance. Contribute to portfolio tracking and reporting across the innovation ecosystem. Stakeholder Engagement Prepare high quality presentations and insights for senior leaders. Communicate findings effectively, balancing analytical depth with strategic perspective. Serve as a trusted analytical partner to the Innovation Commercialisation Manager. Governance & Compliance Ensure analyses adhere to internal governance standards, financial controls, and risk frameworks. Apply relevant regulatory and market considerations, particularly those applicable in South Africa. Experience / skills required: Bachelor's degree in Business, Economics, Finance, Data Analytics, Engineering, or a related discipline. 2-5 years' experience in an analyst role (commercial, strategy, finance, or analytics preferred). Experience supporting business cases, strategic planning, or innovation projects is advantageous. Key Skills Technical & Analytical Strong analytical and problem solving capability. Ability to develop assumptions, scenarios, and models using limited or imperfect data. Advanced Excel proficiency; experience with data visualisation tools is beneficial. Strong commercial acumen and financial literacy. Strategic Thinking Ability to connect data insights to broader business strategy. Comfortable working in ambiguity and evolving environments. Curious, hypothesis driven approach to problem solving. Behavioural Competencies High attention to detail with the ability to maintain strategic perspective. Strong verbal and written communication skills. Ability to work independently while collaborating effectively across teams. Results driven mindset with a focus on continuous improvement. Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers - the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential. Primary Location: Johannesburg,South Africa