SOUTH AFRICA · SALARY IN RANDS

Media Programming Directors

What the work involves, the skills employers want, and how to get started in South Africa.

  • Broadcast Content Manager
  • News Director
  • Newscast Director
  • Production Director
  • Program Coordinator
  • Program Director (PD)
  • Program Manager
  • Programming Director

What do Media Programming Directors do?

A Media Programming Director is a vital role within the broadcasting and media industry, responsible for the planning, development, and management of content aired on television, radio, or digital platforms. This position involves evaluating and selecting programming schedules, overseeing the acquisition of new content, and ensuring that the programming aligns with the network's brand identity and audience demographics. Media Programming Directors collaborate with producers, directors, and content creators to curate a diverse range of shows, films, and other media that cater to viewers' interests and trends in the industry. Additionally, they analyze audience ratings, demographic data, and market research to make informed decisions about programming strategies, which can significantly impact the station's ratings and revenue. The role also entails budgeting and coordinating with other departments such as marketing, advertising, and digital media to create integrated promotional strategies that enhance audience engagement and viewership. Effective communication, strategic thinking, and a deep understanding of media consumption patterns are crucial for success in this role.

What the work actually is

  • Operate and maintain on-air and production audio equipment.
  • Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies.
  • Read news, read or record public service and promotional announcements, or perform other on-air duties.
  • Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming.
  • Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality.

Skills employers expect

Skills

  • Speaking Talking to others to convey information effectively.
  • Critical Thinking Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Judgment and Decision Making Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Reading Comprehension Understanding written sentences and paragraphs in work-related documents.
  • Coordination Adjusting actions in relation to others' actions.

Abilities

  • Oral Comprehension The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Oral Expression The ability to communicate information and ideas in speaking so others will understand.
  • Problem Sensitivity The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
  • Written Comprehension The ability to read and understand information and ideas presented in writing.
  • Written Expression The ability to communicate information and ideas in writing so others will understand.

Knowledge

  • Communications and Media Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Computers and Electronics Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
  • English Language Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Administration and Management Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Telecommunications Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.

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How people get into it

Education of new hires

Bachelor's degree
High school diploma or equivalent
or: GED, High School Equivalency Certificate
Some college, no degree

A normal week

  • Getting Information
  • Making Decisions and Solving Problems
  • Thinking Creatively
  • Identifying Objects, Actions, and Events
  • Working with Computers

Tools used on the job

Technology

  • Data base user interface and query software FileMaker Pro · Microsoft SQL Server · Scheduling databases
  • Presentation software Microsoft PowerPoint
  • Electronic mail software Email software · Microsoft Outlook
  • Graphics or photo imaging software Adobe Creative Cloud software · Adobe Photoshop
  • Video creation and editing software Apple Final Cut Pro · Avid Technology iNEWS

Tools

  • Media control systems Emergency alert system EAS equipment
  • Radio frequency transmitters or receivers Emergency communications scanners
  • Audio mixing consoles Sound mixing consoles
  • Radio core equipment Audio signal processors
  • Digital voice recorders Digital audio recorders

Who it suits

Enterprising

Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.

Conventional

Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.

Artistic

Work involves creating original visual artwork, performances, written works, food, or music for a variety of media, or applying artistic principles to the design of various objects and materials. Artistic occupations are often associated with visual arts, applied arts and design, performing arts, music, creative writing, media, or culinary art.

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Questions people ask

How much do Media Programming Directors earn in South Africa?

Media Programming Directors salaries in South Africa vary by experience, province and employer.

What do Media Programming Directors do?

Operate and maintain on-air and production audio equipment, Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies and Read news, read or record public service and promotional announcements, or perform other on-air duties.

How do I know if this career fits me?

Take the free Assessify career assessment. It matches your answers to careers and shows the South African salary next to each one.